Smart Ads - Amazon Ads Optimiser

PPC analytics, AI insights, and the weekly action plan for Amazon sellers.

• What is Amazon Ads Optimiser?

  A high-level overview of the Amazon Ads Optimiser module in 1smart.link and how it helps sellers manage PPC campaigns.

• Understanding your Amazon Ads dashboard

  A complete guide to every metric card, the AI Daily Brief, and Performance Trends graph on your Amazon Ads Optimiser dashboard.

• Connecting your Amazon Advertising account

  Step-by-step instructions for connecting your Amazon Advertising account to Amazon Ads Optimiser via OAuth.

• Understanding TACoS and when it matters more than ACoS

  Learn the difference between ACoS and TACoS and why TACoS is often the better metric for measuring advertising health on Amazon.

• Connecting Seller Central (SP-API) for Total Sales metrics

  Connect Seller Central via SP-API to unlock Total Sales, Sessions, Buy Box, TACoS, and organic metrics in your dashboard.

• Reviewing and accepting suggestions in the Ads Optimiser

  Learn how to read, filter, and act on bid and keyword suggestions in the 1smart.link Ads Optimiser queue.

• Understanding the AI Insights report

  Learn what each of the five sections in the AI Insights report covers and how to use them to improve your Amazon Ads performance.

• Creating Rules & Automation for your PPC

  Step-by-step guide to creating Bid Rules, Keyword Harvest, and Negative Targeting automation for your Amazon PPC campaigns.