Tracking clicks on your smart links
Every click on a 1smart.link smart link is automatically recorded and analysed. You get a clear picture of who is clicking, where they are, what device they use, and how they found your link — all without any setup on your part.
This article explains what data is captured, how privacy is handled, and where to find your analytics inside the dashboard.
Why it matters
Knowing how people interact with your links turns guesswork into informed decisions. When you can see that most of your clicks come from mobile devices in a particular country, you can tailor your landing pages, ad spend, and content strategy accordingly.
For Amazon sellers, click analytics reveal whether your packaging inserts, social posts, or email campaigns are actually driving traffic to your product pages. For creators and marketers, referrer data shows which platforms deliver the most engaged audience. Without this visibility, you are optimising blind.
How it works
What gets tracked
Every time someone clicks one of your smart links, 1smart.link captures the following data points:
| Data point | How it is determined | Example values |
|---|---|---|
| Country | MaxMind GeoLite2 IP geolocation database | India, United States, Germany |
| City | MaxMind GeoLite2 IP geolocation database | Mumbai, Austin, Berlin |
| Device type | User-Agent string parsing | Desktop, Mobile, Tablet |
| Browser | User-Agent string parsing | Chrome, Safari, Firefox |
| Operating system | User-Agent string parsing | iOS, Android, Windows, macOS |
| Referrer | HTTP referrer header | Instagram, Facebook, Direct |
| Timestamp | Server clock at the moment of the click | Date and time of each click |
Geographic data is resolved using the MaxMind GeoLite2 database, which maps IP addresses to country and city without relying on the visitor's browser permissions. Device, browser, and operating system are determined by parsing the User-Agent string sent with every request — no cookies or scripts are needed on the visitor's side.
Bio page and widget-level tracking
If you use BioLink pages, tracking goes a level deeper. Every visit to a bio page is recorded as a page view, separate from link clicks. On top of that, each individual widget tap — every button, social icon, or embedded block your visitor interacts with — is tracked with its widget type and title. This lets you see not just how many people land on your bio page, but exactly which elements they engage with.
Privacy and data handling
Your visitors' IP addresses are never stored in raw form. Before any click record is saved to the database, the IP address is run through a SHA-256 hash. The original IP is discarded. This means 1smart.link can still calculate geographic analytics (country and city are resolved before hashing), but the raw IP is never retrievable from stored data.
This approach follows GDPR's data minimisation principle: only the minimum personal data needed for analytics is retained, and it is pseudonymised at the point of collection.
Note: Analytics data is retained indefinitely — there is no automatic deletion window. Your historical click data remains available for as long as your account is active.
Where to find your analytics
All click data is accessible from your 1smart.link dashboard. There are three levels of detail:
- Dashboard overview — Visit your main dashboard at
/dashboard/to see aggregated totals across all your links and pages. This is your high-level snapshot: total clicks, page views, and top-performing links at a glance.
- Per-link analytics — Open Links Manager from the dashboard (found at
/dashboard/links) and select any individual link. Each link displays its total clicks, a time-series graph showing click volume over time, a country breakdown, a device breakdown, and a referrer breakdown.
- Per-page analytics — For BioLink pages, you get page-view counts alongside per-widget click data. This shows you which widgets on your bio page are being tapped most, helping you reorder or refine your page layout for better engagement.
Who this is for
Click analytics are available to every 1smart.link user — no upgrade is required to access basic tracking. If you create a smart link or a bio page, click data starts collecting automatically from the first visit.
This is particularly useful for:
- Amazon sellers who want to measure the effectiveness of packaging inserts, external traffic campaigns, or social media promotions driving clicks to product listings.
- Marketers running campaigns across multiple channels who need referrer data to identify which platforms convert best.
- Creators managing bio pages who want to understand which links and widgets their audience cares about most.
For step-by-step instructions on creating smart links and bio pages that feed into these analytics, see the related articles below.
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