Can I use the Ads Optimiser with my existing campaigns?

If you already have established Amazon PPC campaigns, you can connect them to the Ads Optimiser and start receiving suggestions straight away — no restructuring, no rebuilding, no renaming required. This guide explains exactly how the Ads Optimiser handles your existing campaigns and what to expect during your first week.

Note: You need an active Ads Optimiser subscription and an Amazon Advertising account with at least one running campaign to follow this guide.

Your existing campaigns work as they are

The Ads Optimiser connects to your Amazon Advertising account via the Amazon Advertising API. Once connected, it reads every campaign you have — regardless of how those campaigns are structured, named, or organised.

The engine supports all three Amazon Sponsored Ads types:

SP — Sponsored Products
SB — Sponsored Brands
SD — Sponsored Display

It pulls the standard set of Amazon advertising reports — search term reports, keyword reports, campaign reports, placement reports, and others — then analyses the data and produces suggestions based on whatever campaign architecture you already have.

You do not need to change a single campaign setting before connecting.

Every campaign architecture is supported

You may have seen training materials (including some courses associated with the 1smart.link team) that teach a specific 4-tier campaign structure: Auto Discovery, Themed Manual, Hero/SKAG, and PAT. That is one valid way to organise campaigns, but it is not a requirement of the Ads Optimiser.

The engine works equally well with:

The 4-tier structure (Auto / Themed Manual / Hero/SKAG / PAT)
A simpler 2-tier structure (Auto + Manual)
A flat structure with one campaign per product
A research-and-performance split
Any custom architecture you have built over time

Whether you have three campaigns or three hundred, with your own naming conventions and bid strategies, the Ads Optimiser reads them all and tailors its suggestions accordingly.

Connect your established account

Log in to your 1smart.link dashboard at www.1smart.link.
Navigate to Smart Ads → Amazon Ads Optimiser.
Click Connect Amazon Advertising Account and follow the authorisation flow to grant API access.
Once authorised, the Ads Optimiser begins fetching your data in the background. It performs a 30-day lookback, pulling historical performance across all your campaigns.
Within minutes, your dashboard populates with your current campaign performance data.

That is all you need to do. There is no setup wizard asking you to restructure campaigns, no mandatory naming convention, and no import step.

What to expect in the first 7 days

Here is a realistic timeline so you know what to look for after connecting.

Day 1

Your account connects and the initial 30-day lookback data fetches in the background. The dashboard populates within minutes, showing performance metrics across your campaigns.

Days 1–2

The AI Insights brief appears, giving you a high-level summary of your account health. The first batch of engine suggestions also populates in the Ads Optimiser tab — these are tailored to your existing campaigns and data.

Days 3–7

Review suggestions one campaign at a time. For each suggestion, you can accept, reject, or snooze it. There is no requirement to act on every suggestion immediately. Accept the ones that match your strategy and reject the ones that do not.

Day 7 onwards

With a week of trust built, many sellers move into Rules & Automation to automate the recurring decisions — freeing themselves from daily manual review.

What actually matters more than restructuring

After a few weeks of use, the most impactful thing you can adjust is not your campaign structure — it is your Products tab settings. These include:

Selling price
Margin
Amazon fees
Return rate

These inputs drive the engine's recommendations. Getting them accurate means the suggestions you receive are grounded in your real profitability, which is far more valuable than reorganising campaign naming conventions.

Go to Smart Ads → Products.
Select a product and review each field.
Update your selling price, margin percentage, estimated Amazon fees, and return rate to reflect your actual numbers.
Click Save.

Repeat for each product in your catalogue.

When restructuring might still make sense

Restructuring is a strategy decision, not a tool requirement. The Ads Optimiser works fine on messy accounts. However, if your campaigns are so disorganised that you cannot make sense of the dashboard view — campaigns named inconsistently, ad groups containing dozens of unrelated keywords — then restructuring helps the human, not the tool.

Consider restructuring on your own timeline if:

You struggle to interpret which suggestion applies to which product or keyword theme.
Your current structure mixes performance and research keywords in the same campaign, making it difficult to set differentiated bids.
You want cleaner reporting for your own decision-making.

None of these are blockers for using the Ads Optimiser. They are optional improvements you can make whenever it suits you, and the engine will adapt to any changes you make along the way.

Result

Once connected, your Ads Optimiser dashboard reflects your real campaign data, and suggestions begin appearing within the first two days. You can start optimising immediately — accepting, rejecting, or snoozing suggestions — without touching your campaign structure. Focus on getting your Products tab inputs accurate, and let the engine do the heavy analysis across whatever architecture you already have in place.

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