What is Amazon Ads Optimiser?

Amazon Ads Optimiser (also called Smart Ads) is 1smart.link's PPC optimisation module for Amazon sellers. It connects to your Amazon Advertising account and Seller Central, fetches your campaign data every day, and generates actionable suggestions to cut wasted spend and scale what is already profitable — all from a single dashboard.

The module supports Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns across every marketplace supported by the Amazon Advertising API.

Why it matters

Managing Amazon PPC manually is time-consuming and error-prone. Campaign data arrives with different attribution windows depending on the ad type, search term reports can run to thousands of rows, and spotting a single unprofitable keyword buried in a large account is easy to miss.

Amazon Ads Optimiser automates the daily review. Instead of downloading spreadsheets, pivoting data, and guessing where to adjust bids, you open a suggestion queue that tells you exactly what to change — and why. You decide which suggestions to accept. Accepted changes are pushed directly to Amazon via the Advertising API, so you never need to log in to the Amazon Ads console to apply them.

The result is tighter control over your Advertising Cost of Sale (ACoS), Total Advertising Cost of Sale (TACoS), and overall profitability — without spending hours each day inside campaign manager.

How it works

Connecting your accounts

The module connects to two Amazon APIs:

Amazon Advertising API — linked via OAuth (Login with Amazon). This gives the optimiser read and write access to your Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
SP-API (Seller Central) — an optional but recommended connection. It pulls in total sales, organic sales, TACoS, sessions, and Buy Box percentage, giving you a complete picture of how ads influence your overall business.

Daily data fetch

Once connected, the optimiser automatically fetches 16 different Amazon ads reports every day. These reports cover campaign performance, search terms, keyword-level metrics, placement data, and more — across all three ad types.

Each ad type uses a different attribution window:

Ad type	Attribution window	Targeting
Sponsored Products (SP)	7 days	Keywords, product targeting
Sponsored Brands (SB)	14 days	Keywords, product targeting
Sponsored Display (SD)	14 days (click)	Audience and ASIN targeting (no keywords)

The engine accounts for these differences when calculating performance, so you are never comparing mismatched data.

The suggestion engine

The PPC engine processes the fetched data and produces four types of suggestions:

NEGATE — add unprofitable search terms as negative keywords to stop wasting spend on clicks that do not convert.
REDUCE — lower bids on keywords with high ACoS that are eating into margins.
INCREASE — raise bids on profitable keywords that could generate more sales at a healthy return.
PROMOTE (Harvest) — move high-performing search terms from auto or broad campaigns into exact-match campaigns for tighter control and better scaling.

Each suggestion appears in a queue. You review it, then accept or reject with one click. Accepted changes are applied directly to your Amazon campaigns via the API — no manual work required.

AI-powered insights

Beyond bid-level suggestions, the module includes an AI Insights page that generates a five-section executive briefing on your account performance. This briefing highlights trends, flags risks, and surfaces opportunities you might not spot from raw numbers alone. Think of it as a weekly strategic summary sitting alongside the tactical suggestion queue.

Pages inside the module

The optimiser is organised into six pages, accessible at /dashboard/ads/:

Dashboard — 12 KPI cards, an AI Daily Brief, and a performance trends graph.
Products — your ASINs with editable fields for price, margin, fees, and returns.
Ads Optimiser — the suggestion queue where you accept or reject each recommendation.
AI Insights — the five-section executive briefing.
Rules & Automation — custom rules for bid adjustments, keyword harvesting, and negative actions.
History — a full audit log of every change made through the tool.

Who this is for

Amazon Ads Optimiser is built for Amazon sellers who run Sponsored Ads campaigns and want to spend less time on routine PPC tasks without giving up control. It works across every marketplace supported by the Amazon Advertising API, including IN, US, UK, DE, FR, IT, ES, AE, SA, and others.

It is included in 1smart.link's full-suite plans (Monthly at $99/mo, Quarterly at $249, or Annual at $899). It is not available on the Free or Pro-only tiers.

If you are comfortable reviewing suggestions and making the final call on each change — rather than handing everything to a fully automated black box — this module fits your workflow well.

Where to go next

To get started, connect your Amazon Advertising account and begin reviewing your first round of suggestions. The guides linked below walk you through setup, navigating the dashboard, and understanding each suggestion type.

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